33 He introduced attendees to the principle of “unreasonable hospitality,” describing it as going beyond expectations to create personalized and memorable experiences for others. Throughout the evening, Guidara shared practical examples of how intentional acts of care transformed ordinary customer interactions into lifelong memories, from serving a family a New York hot dog in a fine dining restaurant to creating meaningful celebrations for guests marking special milestones. He challenged students and business leaders alike to rethink service not as a transaction, but as an opportunity to build relationships. “Hospitality is being creative and intentional in pursuit of relationships,” Guidara said. “The next time you find yourself pursuing one, just try being a little more unreasonable.” Guidara also spoke about leadership, emphasizing the importance of vision, ownership, and team culture. He encouraged attendees to communicate purpose clearly, create environments where people feel valued, and recognize that small gestures often have the greatest impact. The evening reflected DBU’s continued commitment to equipping students and the broader community through transformational learning opportunities that connect faith, vocation, and leadership. Christopher Holloway, Director of Global Missions, Global Village, and the event planner for Guidara's and event planner for Guidara’s visit, reflected on the impact of the evening: “Will Guidara being on campus was a dream come true. It has been such a joy to hear back from so many attendees from various vocations on how they want to better apply the principles of Hospitality that Will taught. More than this, I am so encouraged that as Christians, we get to look even further than Will’s words and look to Jesus, the One who embodies hospitality perfectly!” As attendees departed Pilgrim Chapel, they carried with them a powerful reminder: success may be measured in achievements, but lasting influence is measured by how people are loved, served, and remembered. “ “ We became number one not because of the excellence of our product. Excellence is a prerequisite. We became number one because we were as unreasonable in pursuit of how we made people feel as everyone else was in pursuit of product. -WILL GUIDARA Will Guidara and Dr. David Reyes Will Guidara and Christopher Holloway Will Guidara speaks about his book, Unreasonable Hospitality
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